With a focus on Men's hair styling, Hairplexx was looking to develop a new series of hair styling products to cover all male customers in the European and American markets.
ileezon helped Hairplexx study male hair quality and their needs in 10 markets. ileezon then designed 9 products according to all occasions and all hair types for Hairplexx. Hairplexx’s new line includes hair wax, pomade, hair clay in matt, highlight for dry and oily hair types.
Hairplexx's new hair styling series got good reputations among customers soon after its launch.